Awkwardness gives me great comfort. I’ve never been cool

Ut varius tincidunt libero. Proin faucibus arcu quis ante. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quí gravida magna mi a libero.Praesent blandit laoreet nibh. Pellentesque habitant morbi tristique senectus et malesuada fames ac turpis egestas. Integer ante arcu, accuman a, consectetuer eget, posuere ut, mauris. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Aenean viverra rhoncus pede.I think in the darkest moments, we need a break. I always say: To be well dressed you must be well naked. I don’t really know how to do casual clothes. Fashion moves so quickly that, unless you have a strong point of view, you can lose integrity.

They appreciate cut and details, things that aren’t so obvious. I can design a collection in a day and I always do, cause I’ve always got a load of Italians on my back, moaning that it’s late. I believe in comfort. If you don’t feel comfortable in your clothes, it’s hard to think of anything else. Fashion moves so quickly that, unless you have a strong point of view, you can lose integrity.
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A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass.

My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.

I’ve been in the cool place, but I wasn’t really cool

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.

Our Team

Garry Devin

Founder / CEO

Nado Huisan

Founder / CEO

Edwar Emanto

Founder / CEO

Hammarby Allé 91
120 63 Stockholm

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